Strategic Plan

Community by Design 2.0 - 2024-2034

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To develop whole persons through scholarship, participation, and service. MC aspires to produce the Ideal McPherson College Graduate honoring the values of our founding Church of the Brethren heritage.


To set a new trajectory that transforms the student experience and builds a modern destination learning community.


Learning happens best in community. The MC community is committed daily to a culture that:

  • Embraces diversity, equity, and inclusion
  • Strives to be a “Great College to Work For” by nurturing the intellectual growth and wholistic health of its members
  • Empowers an entrepreneurial spirit with bold goals
  • Leverages an adaptive leadership mindset, providing the MC community tools to solve big challenges
  • Adopts a career-oriented approach to liberal arts
  • Understands that the world is changing and students need to be prepared for a workforce that is global, environmentally aware, and increasingly virtual
  • Serves beyond volunteerism


MC’s culture is integrated into four strategic initiatives: Academic Program Growth Mindset, East McPherson, Wellness and Inclusion, and $1B Endowment.

1. Academic Program Growth Mindset

Thinking differently across the campus to attract and retain students serious about their education, life, and career through quality employees, programs, and spaces.

Outcomes: 1,500 Students; 80-85% Student Retention; 85% Minority Student Retention; 65% Graduation Rate; 95% Career Placement Rate; Average Debt at Graduation Less Than $10,000 Per Student; 100% of Need Met for All Students; 1,000 Alumni and Friend Mentors; 50M Media Impressions


  • Growth Mindset—Expand approach to growth beyond enrollment expectations to include leveraging academic leadership focus that includes individual growth, quality, and innovation in teaching and learning
  • Growth by Applying What We Learn from Automotive Restoration Success—Identify characteristics that will create centers of excellence in key disciplines, align resources, and integrate key success factors across departments
  • General Education—Provide context and excellent learning opportunities for students in a general education program focused on innovative approaches to the liberal arts and effective pedagogical methods; leverage technology to meet students in their space and model the virtual world around us
  • Student Financial Freedom—100% need met and Student Debt Project
  • Team You—Advising, mentorships and MC Student Experience Framework
  • Enterprising MC Student Model—Integrated model that plots student career development with entrepreneurship, service, and international perspective
  • National Awareness Campaign—Growth from Denver, OKC, KC, and Omaha markets
2. East McPherson

Transitioning from a traditional residential campus to a modern living community meeting students’ needs inside and outside the classroom.

Outcomes: 500,000 sq. ft. New and Remodeled Campus Space; 85-90% Students Living in Campus Community Space; $100M Retail, Commercial and Industrial Development


  • East McPherson Campus Master Plan—Comprehensive plan for facility and land use, including new, reused, updated, and expanded spaces
  • Euclid Corridor—Employee, guest and affinity housing
  • Education Hub—Remodeled and expanded campus including new Campus Commons; Boiler House Event Center and Market; Learning Commons in Miller Library; Mohler academic space; Student Wellness Center; Hotel/Convention; First Year Housing
  • Residential District—East of the Hub create a 2nd through 4th year housing community
  • Athletic Spaces—Create a plan for current facilities and Bulldog Park
  • McPherson Technology Center—Expanded automotive restoration space, with consideration for engineering program development, automotive collection center, test track, and automotive- and transportation-related business development
3. Wellness and Inclusion

Designing an inclusive community where institutional and individual holistic wellness is valued.

Outcomes: 90-95% GCTWK Satisfaction; 50% Employee Participation in Wellness Programs; 100% Employee Development Plans; 75% Race and Equity Center Score; 500% Increase in Applications for Job Openings


  • Kansas Leadership Center Small-Town Inclusion Project—MC partners with local business and industry to create a national small-town inclusion model; Focus on Hiring equity-minded employees
  • Whole Person Program—Introduce physical, mental, spiritual, financial, cultural, and vocational engagement opportunities for campus employees
  • Wellness Scorecard—Develop a scorecard to better understand the comprehensive health of the campus, students, employees, and constituents
  • Employee Space—Reimagine space for employees to work, live, and enjoy life in McPherson to attract and retain the best talent
  • Employer of Choice—Top compensation, benefits, and professional development; Expand opportunities to secure a more qualified hire through virtual employment and remote options
4. $1B Endowment

Securing MC’s future with the resources and support needed to live out the mission and vision and to execute the Community by Design 2.0 plan.

Outcomes: $500M Raised in Non-Binding Endowment Commitments; $3M Raised each year in Budget Relieving Gifts; $50M Raised for Capital Projects; 15,000 New Alumni and Friend Donors; 100,000 Alumni and Friends In-Person and Online Engagements at MC Sponsored Events


  • Heritage Roll of Honor—Continue to drive planned-gift endowment commitments
  • Building Community Campaign 2.0—Complete Building Community and launch $100M campaign
  • #BulldogPride—Drive in-person and online engagement as well as signature mentoring programs through the Student Debt Project, career- and minority-mentoring programs utilizing the virtual Bulldog Network platform
  • Local Engagement—Partner with the local community and neighborhood to shape MC